Early Adopters: Is it Worth the Risk of Adopting New Technology?

April 19th, 2014

Most Americans have seen Scott Adams’ comic strip Dilbert. Dilbert is the quintessential techno-geek. If a new technology comes out, he’s going to be first in line to get it. New technology relies on the Dilberts of this world; if a product is going to be successful, it has to get out into the hands of its target audience.

Will Consumers Turn Away If Phones Get Too Smart?

April 18th, 2014

Today’s busy consumers have many technological options available today, and the range of things the average smartphone can do definitely has an impact on the evolving relationship between your customers and your company. Does your customers’ growing reliance upon smartphones have implications for the success of your business? Understanding the complex ballet of the consumer and the smartphone in the marketplace is critical to your customer service and marketing strategies going forward.

Use Gaming as an Aid to Train Your Staff

April 17th, 2014

Game theory is probably one of the most powerful training tools in existence. Actually, it’s probably one of the most powerful business tools period, but that’s well beyond the scope of this small article. For the moment, let’s focus on training, and I’ll show you how you can use game theory to take your training program to a whole new level, and make it more effective than you ever imagined possible.

Working Together With Local Businesses

April 16th, 2014

You need many people and organizations to create and maintain any business, from the janitor who cleans your building to the celebrity who endorses your brands. This concept translates to relationships with other businesses. There are other businesses in your area that may be able to help support you while you support them.

Working Symbiotically With Local Businesses

April 16th, 2014

You need many people and organizations to create and maintain any business, from the janitor who cleans your building to the celebrity who endorses your brands. This concept translates to relationships with other businesses. There are other businesses in your area that may be able to help support you while you support them.

Open Data: What are the Implications for the Smaller Business?

April 15th, 2014

What exactly is meant by the term “open data”? More specifically, what does it mean for your small business?

Open data is the concept of certain data being freely available to anyone who wants to use it, without concern for patents, copyrights, or other methods of control.

Know When to Hold and When to Fold – The Art of Giving Up

April 14th, 2014

Sometimes, you just have to know when to quit.

Yes, we’re talking about your business, and I know you’ve poured your heart and soul into it. You’ve probably logged too many hours to count into making a go of it, and for you, it was more than “just” a business.

Thinking of Building an App? – Five Things to Consider Before You Start

April 12th, 2014

Building a company app can open up all sorts of doors for you. It can lead to new marketing frontiers, provide better and more up to the minute information to your customers, provide information tailored to your customers based on their purchase histories, and provide you with more detailed and complete information about who your customers actually are and what motivates them.