Five Innovative Ways to Make an Impact at a Trade Show

June 5th, 2014

Trade shows are one of those particular things that are hard for companies to get right. You know you’ve got to do them, but most companies are content to recycle their same old booth, design, and format everywhere they go, and every time they go. You know the drill, you walk past a booth and there’s a somewhat nervous or expectant looking booth attendee who starts pitching you, carney-style, does a little demonstration, asks a few questions.

How New Sustainable Technology Helps Cut Your Light Bill

June 4th, 2014

Technology is a wonder. In today’s world, there are a staggering array of “green” devices and techs you can use to dramatically reduce your company’s energy bills. In fact, if your state has “Net Metering” laws, you can actually turn your electricity into a profit center, rather than a cost.

Three Surprisingly Good Negotiation Strategies

June 3rd, 2014

Negotiation is more art than science, but it is an art that anyone can learn. Most people go into a negotiation with a firm idea of what they want, and a laundry list of “stuff” they’re willing to give up to get the things they want. That’s fine as far as it goes.

Mobile App Advertising: Is it Right For Your Company?

June 2nd, 2014

Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” Yes, it’s right for your company because increasingly, that’s where your customers are. The longer answer is a little more involved with that, so let’s tease it out and get to particulars.

Five Ways To Make Your Reception Area Really Welcoming

June 1st, 2014

Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is to make your waiting and reception area come to life for your visitors. The best part? You don’t have to spend an arm and a leg to do any of this.

Getting Customers to Spend More Than They Think They Want to Spend

May 30th, 2014

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. When your customers open their wallets or pull out their credit cards, you want to see more of those dollars in your cash register than you otherwise would have.

Does An Office Dress Code Improve Business Performance?

May 29th, 2014

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, a quick mass e-mail and you can go take a long lunch, right? Mission accomplished and productivity up 4-6 points.

8 Handy Business Apps That Every Entrepreneur Should Have

May 28th, 2014

Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and enhance your natural skills. Below, you’ll find a marvelous collection of apps that, once you begin using them, you’ll wonder how you ever got by without them.

Email Customer Support: Five Things That Make It Essential

May 27th, 2014

One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer support; they treat it as overhead or expense, when it can, in fact, be the core of making money in almost any company.