The Dangers of “One Size Fits All” Thinking

November 10th, 2015

Not everyone is going to do things the way you do them. Not everyone is going to raise children like you do, and not everyone is going to eat the same way you do. Most importantly, not everyone is going to run a business like you, and not everyone is going to purchase like you do.

Does Your Business Need a Brick and Mortar Storefront?

November 9th, 2015

Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat up the majority of the market, especially with the integration of smart phone apps into regular shopping.

Ways You Can Appeal to Tablet and Mobile Phone Audiences

November 7th, 2015

Gone are the days where no one had a computer, and gone are the days that no one had a smart phone to browse the internet. The uprising of the mobile device that can be used to pay bills, send all kinds of messages and conduct business has begun. If you’re not appealing to these audiences, then you’re going to have an incredibly hard time doing business with new, busy or otherwise tied-to-technology clients.

How to Help Your Business Save on Postage Costs

November 4th, 2015

You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, they can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your budget with no guarantee of any sort of return.

How Do You Keep Your Business Alive During Difficult Times?

November 3rd, 2015

Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about it; it’s just a regular economic slump, and you’re stuck dealing with it…or giving in.

Maintaining Security On Public Wi-Fi

November 2nd, 2015

Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it much easier for your employees to work from almost anywhere, it does add significant security issues that must be considered.

Can You Run Your Small Business From Your Smartphone?

October 31st, 2015

Running a business is tough, and running one when you’re on the go a lot is even tougher. Sure, hiring a second-in-command that can do the things you do when you’re gone is a great thing to do, but only if you can currently afford a second-in-command.

Thanking Those Who are Loyal to Your Business

October 30th, 2015

Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that they do. In fact, appreciating those who keep your company running should be a year-round sort of thing, even if you just do something small and kind for everyone each month.

Quick and Easy Guide to Email Drip Campaigns for Small Businesses

October 28th, 2015

Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always improve your company’s standing with a potential client.

Coming Back From a Bad Hire

October 27th, 2015

So, you’ve hired a couple of employees that have turned out to be complete failures. Now, since you’ve tasted failure, you may be afraid to hire anyone else, even when you need them. Every mistake can build your business, so you shouldn’t be viewing bad hires as anything other than a learning experience.